ID Resolution is a common problem across many corporate enterprises. Every company is solving this issue independently - using 3rd party companies to develop costly solutions. AWS intends to streamline this effort with in a single application which will comply with the California Consumer Protection Act (CCPA) regarding consumers privacy. This was a fast-tracked 6 MONTH tier 1 project. I was blessed to be an integral part of launching this new AWS Service within our tight timeline. I also was responsible for the overall UX direction of the AWS service application built using the Polaris design system. 

With a layer of artificial intelligence on top, Myself and a team of 2 other UXers established the foundational standards for the backend tooling. This new AWS service application focuses on Identity resolution which will bring together different siloed data sets of consumers personal data, and consolidate them into one set of consolidated and complete Set of Consumer Data.